[Editor's Note: Click here to read Part 1 of this three-part article]. In the first part of this series, we went over the definitions of Big Data as they relate to a Broadband Service Provider. Now that we understand the kinds of data that such a provider may have access to, let’s look a little deeper into what can be done with it. Obtaining Actionable Insights The aim of any Data Analysis effort should be to provide “actionable insights”. An actionable insight is an understanding (an “insight” obtained by professional analysis of data) that points to a course of action. Insights that help in understanding network status or customer behavior may be interesting, but are not useful to the Broadband Service Provider unless they are actionable. A specific action, beneficial to the provider in some way, can be executed based on the information generated. Let’s take an example. Say a network provider has seen a slow but steady decline of Revenue Generating Units (RGUs). The Broadband Service Provider wants to reduce the churn of RGUs. How can Big Data help? If the Service Provider were a small provider, it may be possible for them to talk to almost every customer [...]
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